MarTech Blog

MarTech is a blog exploring the convergence of marketing and technology.

The foyer of a luxury hotel

Taste and simplicity in luxury marketing

Google Analytics (GA4) Default Channel Group list with a new AI Assistants channel

AI Assistant added to Default Channel Group in ...

Salesforce Marketing Cloud Journey Builder map

How to update an email in a running journey, Sa...

A woman typing on a laptop, with abstract emails flying out

Email accessibility

Overhead photography of a delicious meal

Product photography for marketers

Structured Query Language (SQL)

How to automate Marketing Cloud journey analyti...

Structured Query Language (SQL)

How to use Web Analytics Connector in Salesforc...

Structured Query Language (SQL)

How to query Salesforce Marketing Cloud subscri...

A dark compass

Discovering your organizational purpose

A green button within an email

Bulletproof HTML email buttons

An open laptop loading Gmail

Section 508 email compliance

Google Analytics 4 realtime overview showing users

Google Analytics 4 user properties