About Brandon
Brandon Caples is a marketing automation specialist who has spent more than a decade in digital marketing functions, working in every channel — from email marketing to organic social, from print to paid media — and in creative roles like graphic design, video production, and copywriting. He is a full-stack web developer with multiple full website builds under his belt.
See his résumé
Brandon’s specialization in email production and automation translates to cleaner segmentation, better deliverability, and more revenue. Most of that work has happened inside Salesforce Marketing Cloud (SFMC), though he’s equally comfortable in other marketing automation platforms.
The Long Version
Brandon’s career started in a chiropractic office in Nashville, building a marketing program from the ground up — a little bit of everything, out of necessity. That determination followed him into financial services, then into nonprofit work, where he spent years rebuilding websites, redesigning email programs, and working cross-functionally to support broad organizational goals.
These days that shows up mostly as Salesforce Marketing Cloud work: lifecycle campaigns, audience segmentation, email template production, deliverability and list hygiene, AMPscript, SQL data queries, and more. He enjoys the process of bridging marketing strategy, data, and web technology.
Brandon Caples is based in Chattanooga, Tennessee.
Writing
Brandon writes in two lanes that don’t often overlap. On the MarTech blog, he digs into the practical side of email and marketing technology: accessibility, SQL queries for Salesforce Marketing Cloud, UTM parameters, and the kind of campaign strategy notes he wishes he’d had earlier in his career. On the faith blog, the subject matter shifts entirely — reflections that live alongside the marketing work rather than inside it.
Book Reviews
He also keeps a running shelf of book reviews — a record of what he’s been reading.