Brandon Caples

Craft efficient and effective HTML emails for two brands, design and build automated customer journeys, and maintain frontend code and content for six web properties.

• Query organizational data for use with journeys and messaging, using SQL
• Analyze email and web data to identify business needs
• Design and develop frontend website feature enhancements
• Built 700+ responsive emails
• Launched, warmed new email IP
• Transitioned six web properties to Google Analytics 4

Maintained web properties for a national nonprofit, designed page layouts, optimized pages for search engines, and managed Google Ad Grant and Facebook ads.

• Designed email campaigns, coded functional HTML emails, and wrote email copy
• Created and maintained fundraising event registrations and donation forms
• Revived a defunct blog and created its content guide
• Designed and developed new content directories for mercymultiplied.com

Managed all email marketing objectives, developed web content, and trained associates for phone sales.

• Managed concept, design, and implementation of weekly email newsletter
• Retouched product photos, solicited customer-generated content
• Managed 4,000+ ecommerce products and general website performance
• Engaged with customers on Facebook, Instagram, Twitter, Pinterest, and Google+
• Wrote, directed, and edited product tutorial videos

Wrote for the financial blog, coordinated client events, managed social media, and designed business collateral.

• Wrote and designed email communications, event collateral, website content, and blog posts
• Designed and launched deeringwealthteam.com
• Planned, coordinated, and executed client events and seminars
• Engaged with clients to manage event participation and schedule financial meetings
• Coordinated regulatory approval for public-facing materials

Designed and launched nashvillebraincore.com, wrote for blogs and the print newsletter, managed social media, and designed marketing collateral, among other duties.

• Increased monthly new patient average by 25.9% over previous two years
• Grew Facebook following by 267%
• Designed and launched nashvillebraincore.com
• Automated the new patient intake process
• Wrote wellness articles for blogs, newsletters, and other media
• Planned and executed all events
• Designed marketing collateral, including web content, flyers, mailers, newsletters, office interior posters, event materials, email graphics, billboards, etc.
• Implemented, managed, and updated the in-house referral program
• Developed email communication journeys