Summary
Results-driven Marketing Automation Manager with 10+ years of experience executing high-volume, segmented email programs across Salesforce Marketing Cloud — with a track record of delivering measurable results including 35.8% subscriber list growth and 99.5%+ sustained email delivery rates.
Experience
Precept
Senior Marketing Automation Specialist
Jun 2024 – Jun 2026
- Grew the email subscriber list by 35.8% by identifying list decline and recommending lead generation tactics.
- Increased quarterly average click rates for product emails by 13% through advanced segmentation and AI send optimization.
- Built email campaigns that generated $660K+ in attributed revenue over 12 months using AMPscript-driven dynamic content and SQL-based audience segmentation.
- Led transition to new marketing platform, including requirements research, template migration, data integration, and IP warming.
- Reduced email quality assurance (QA) issues by 39% over tenure, accelerating campaign approvals by an average of 3.1 days.
- Designed complex audience segments to support lifecycle marketing, lead nurturing, and triggered journey campaigns.
- Partnered with marketing stakeholders to launch a podcast averaging 5,500 IAB downloads per month.
- Maintained process and technical documentation to support team consistency and scalability.
- Increased open rates an average of 3 percentage points quarter-over-quarter through advanced segmentation, AI scheduling, and subject line A/B testing.
- Modernized email development processes, improving accessibility and render consistency across email clients.
- Cross-trained and mentored team members in HTML/CSS, email deliverability, operational processes, and CMS management.
- Created a modular component library for efficiently building scalable HTML email templates.
Digital Media & Web Developer
Dec 2019 – Jun 2024
- Improved email deliverability from a variable 94–99% range to a consistent 99.5%+ across all campaigns.
- Produced 1,300+ responsive and accessible campaigns, consistently achieving a 100% accessibility score (Email on Acid).
- Transitioned six UA properties to GA4 and unified multiple siloed accounts.
Mercy Multiplied America
Web Content Specialist
Apr 2018 – Dec 2019
- Executed end-to-end email campaigns, including planning, HTML coding, copywriting, and design.
- Built event registration landing pages, donation forms, and content directories to support fundraising and audience growth.
- Maintained website code and content standards, optimized for SEO, and managed digital advertising.
- Planned and launched a new blogging strategy that increased website engagement.
- Redesigned and rebuilt the full Mercy Multiplied website (hundreds of pages), delivering improved information architecture.
- Built and executed end-to-end HTML email campaigns in Blackbaud Luminate Online, including donor appeal and year-end giving communications through cross-functional collaboration.
Columbia Coatings
Digital Marketing Specialist
Jun 2017 – Feb 2018
- Managed concept, design, and implementation of weekly email newsletter.
- Managed 4,000+ ecommerce product listings and maintained site content to support customer experience and conversion.
- Produced product-focused content and training materials, including product videos, imagery, and sales resources.
Southwestern Investment Group
Director of Client Communications, Deering Wealth Team
Jan 2016 – Jun 2017
- Produced cohesive client communications and content that strengthened brand consistency across marketing channels.
- Planned, coordinated, and executed client events and seminars.
- Engaged with clients to manage event participation and schedule financial meetings.
- Navigated finance industry regulatory compliance for public-facing materials.
Batson Chiropractic Group
Marketing Director
Aug 2013 – Jan 2016
- Built the marketing program from the ground up — inheriting a near-dormant social presence, a third-party-managed website, and a sporadic email newsletter; left behind a fully integrated marketing function.
- Oversaw 60% business growth over 2.5 years.
- Increased monthly new patients from a baseline average of 64 to 81 per month (25.9% increase).
- Planned and implemented customer email journeys and workflow automations, reducing errors and improving efficiency.
- Grew Facebook following by 267% through targeted social media marketing.
- Launched nashvillebraincore.com and optimized its content for search engines.
- Managed all design and production of marketing collateral: web, print, email, social, outdoor, and event materials.
- Planned and executed all events, including festivals, learning lunches, and corporate sales events.
- Implemented email marketing automation including a welcome series and journey workflows using Infusionsoft (Keap).
- Planned and executed community events (seminars, festivals, contests) and a referral program that drove growth.
Skills
Marketing Automation & CRM:
- Email Marketing Automation
- Audience Segmentation
- Customer Journey Mapping
- Lifecycle Marketing
- Lead Nurturing
- CRM Operations & Data Management
- IP Warming
- Deliverability & List Hygiene
- A/B Testing
- Campaign Optimization
- AMPScript
- SFMC Email Studio
- SFMC Journey Builder
- SFMC Content Builder
- SFMC Automation Studio
Analytics & Data:
- SQL
- Marketing Analytics
- KPI Tracking
- Marketing Attribution
- Revenue Attribution
- RFM Analysis
- Google Analytics (GA4)
- Google Tag Manager
- Data Visualization
- Campaign Reporting
Email & Web Development:
- HTML
- CSS
- MJML
- AMPscript
- JavaScript
- Responsive Email Development
- Email Accessibility
- VML
- Ghost Tables
- JSON-LD
- Structured Data
Platforms & Tools:
- Salesforce Marketing Cloud
- Klaviyo
- ActiveCampaign
- Salesforce CRM
- WordPress
- Shopify
- GA4
- GTM
- Asana
- Email on Acid
- Parcel
- Git
- Figma
- Canva
Certifications
Education
Bachelor of Arts: Organizational Communication for Consulting & Research
Lipscomb University · 2011