Brandon Caples

Email Development

• Modernized email development processes, improving accessibility and render consistency across ESPs
• Design and query complex audience segments using SQL
• Streamlined the UTM tagging process and developed new tracking standards
• Created a modular component library for building HTML email templates
• Built 800+ responsive and performant emails
• Launched and warmed a new email IP
• Subject matter expert for Salesforce Marketing Cloud

Team Leadership

• Train and mentor team members in email best practices, technical skills, content management, and business processes
• Provide guidance to team members for project delivery and prioritization
• Maintain process and technical documentation

Frontend Web Development

• Design and develop page layouts and components for WordPress, Shopify, and other platforms
• Maintain frontend code integrity, including testing and troubleshooting
• Develop new web components for fundraising campaigns, including countdown timers and SVG animations
• Update website content and ensure quality standards are met, including performance and accessibility
• Build and update web forms and manage data submissions

Analytics & Data

• Write SQL queries to automatically pull data reports
• Transitioned six web properties to Google Analytics 4
• Redefined how the organization tracks web engagement and wrote custom tracking scripts

I maintained website code and content, designed page layouts, optimized websites for search engines, and managed digital ads.

• Planned email campaigns, coded HTML emails, wrote email copy, and designed graphic assets
• Created and maintained event registrations and donation forms
• Revived a dead blog and developed its content plan for blog authors
• Designed and developed new content directories for mercymultiplied.com

I managed all email marketing, created website content, designed marketing graphics, and trained new associates for phone sales.

• Managed concept, design, and implementation of weekly email newsletter
• Retouched product photos and collected customer product photos
• Managed 4,000+ ecommerce products and general website performance
• Wrote, directed, and edited product tutorial videos

I designed and launched a new website, wrote for the financial blog, coordinated client events, managed social media, and designed business collateral.

• Wrote and designed email communications, event collateral, website content, and blog posts
• Designed and launched deeringwealthteam.com
• Planned, coordinated, and executed client events and seminars
• Engaged with clients to manage event participation and schedule financial meetings
• Coordinated regulatory approval for public-facing materials

I wrote for blogs and the print newsletter, managed social media, and designed marketing collateral, among other duties.

• Oversaw ~60% business growth over 2½ years
• Increased monthly new patient average by 25.9% over previous two years
• Grew Facebook following by 267%
• Designed and launched nashvillebraincore.com
• Automated the new patient intake process
• Wrote wellness articles for blogs, newsletters, and other media
• Planned and executed all events
• Designed marketing collateral, including web content, flyers, mailers, newsletters, office interior posters, event materials, email graphics, billboards, etc.
• Implemented, managed, and updated the in-house referral program
• Developed email communication journeys