Marketing Technology Blog

MarTech is a blog exploring the convergence of marketing and technology.

A woman typing on a laptop, with abstract emails flying out

Email accessibility

Overhead photography of a delicious meal

Product photography for marketers

Structured Query Language (SQL)

How to automate Marketing Cloud journey analyti...

Structured Query Language (SQL)

How to use Web Analytics Connector in Salesforc...

Structured Query Language (SQL)

How to query Salesforce Marketing Cloud subscri...

A dark compass

Discovering your organizational purpose

A green button within an email

Bulletproof HTML email buttons

An open laptop loading Gmail

Section 508 email compliance

Google Analytics 4 realtime overview showing users

Google Analytics 4 user properties

Google Analytics 4 UTM parameters

UTM parameters

Launching a marketing campaign is like baking a cake.

How to develop a marketing campaign strategy th...

An open laptop viewing a Google Analytics 4 report

Making the Switch from Universal Analytics to G...