Senior Email Developer

Technical Proficiencies

HTML/CSS HTML

SQL/SOQL

SQL

MJML Email Framework

MJML

Ghost Tables for Outlook

Ghost Tables

Microdata

SFMC AMPscript

AMPscript

Git Version Control

Git

JavaScript

<head>
	<style type="text/css">
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			table.full-width-mobile { width: 100% !important; }
			td.full-width-mobile { width: auto !important; }
		}
	</style>
</head>
<body style="word-spacing:normal;background-color:#F8F9FA;" xml:lang="en">
	<div class="main" style="background-color:#F8F9FA;" lang="en" dir="ltr">
		<div style="background:#30475E;background-color:#30475E;margin:0px auto;max-width:600px;">
			<table align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" style="background:#30475E;background-color:#30475E;width:100%;">
				<tbody>
					<tr>
						<td style="direction:ltr;font-size:0px;padding:0;text-align:center;">
							<div class="column-100 outlook-group-fix" style="font-size:0px;text-align:left;direction:ltr;display:inline-block;vertical-align:top;width:100%;">
								<table border="0" cellpadding="0" cellspacing="0" role="presentation" width="100%">
									<tbody>
										<tr>
											<td style="vertical-align:top;padding:0;">Brandon Caples is a senior email developer, proficient in HTML and CSS for email programming.</td>
										</tr>
									</tbody>
								</table>
							</div>
						</td>
					</tr>
				</tbody>
			</table>
		</div>
	</div>
</body>

SELECT
	t.TransactionID,
	c.CustomerID,
	c.FullName AS CustomerName,
	c.Email AS CustomerEmail,
	p.ProductID,
	p.ProductName,
	p.Category AS ProductCategory,
	t.TransactionDate,
	t.Quantity,
	t.UnitPrice,
	(t.Quantity * t.UnitPrice) AS TotalAmount,
	TransactionStatus
FROM Transactions AS t
	INNER JOIN Customers c ON t.CustomerID = c.CustomerID
	INNER JOIN Products p ON t.ProductID = p.ProductID
WHERE t.TransactionDate BETWEEN '2024-01-01' AND '2024-12-31'
	AND t.Status IN ('completed', 'pending')
ORDER BY
	t.TransactionDate DESC,
	TotalAmount DESC

<mj-body css-class="caples" background-color="#465C37" width="600px">
	<mj-section mj-class="stem" padding="30px 30px 0">
		<mj-column>
			<mj-image href="https://brandoncaples.com" width="150px" height="41px" src="image.jpg"></mj-image>
		</mj-column>
	</mj-section>
	<mj-wrapper>
		<mj-hero mode="fixed-height" height="400px" background-width="600px" background-height="400px"
			background-url="bg.jpg" background-color="#FFEDD9" padding="100px 0 50px" vertical-align="bottom">
			<mj-text mj-class="white text-xl" padding="20px" align="center" font-weight="700">
				WHAT A HEADLINE!
			</mj-text>
			<mj-button href="https://brandoncaples.com" align="center">
				LET'S GO
			</mj-button>
		</mj-hero>
		<mj-section mj-class="white" padding="50px 0 30px">
			<mj-column>
				<mj-text mj-class="black text-lg" font-weight="700">
					FirstName,
				</mj-text>
				<mj-text mj-class="black text-base">
					Here's a great opening statement.
				</mj-text>
			</mj-column>
		</mj-section>

<td class="button-td button-td-blue" align="center" bgcolor="#2462B3" role="presentation"
	style="border:none;border-radius:50px;cursor:auto;mso-padding-alt:0 32px;background:#2462B3;" valign="middle">

	<!--[if mso]>
	<v:roundrect xmlns:v="urn:schemas-microsoft-com:vml" xmlns:w="urn:schemas-microsoft-com:office:word" style="width:180px;height:36px; v-text-anchor:middle;" arcsize="125%" stroke="false" fill="true" fillcolor="#2462B3" onmouseover='this.fillcolor="#6591C9"'>
		<w:anchorlock/>
			<v:textbox inset="0px,0px,0px,0px">
				<center style="color:#FFFFFE; font-family:Helvetica, Arial, sans-serif; font-size:16px">
<![endif]-->

	<a href="https://brandoncaples.com/2023/bulletproof-html-email-buttons" class="button-a button-a-blue"
		style="display:inline-block;background:#2462B3;color:#FFFFFE;font-family:Arial, Helvetica, sans-serif;font-size:16px;font-weight:700;line-height:28px;margin:0;text-decoration:none;padding:8px 32px;mso-padding-alt:0px;border-radius:50px;"
		target="_blank">Visit the Blog</a>

	<!--[if mso]>
			</center>
		</v:textbox>
	</v:roundrect>
<![endif]-->

</td>

<table itemscope itemtype="https://schema.org/BlogPosting" border="0" cellpadding="0" cellspacing="0" role="presentation" width="100%">
	<tbody>
		<tr>
			<td style="width:264px;">
				<a href="https://brandoncaples.com/2024/email-accessibility" alias="Related Blog Image 1" target="_blank">
					<img itemprop="image" src="https://brandoncaples.com/assets/img/martech/laptop-emails.jpg" alt="A woman typing on a laptop, with abstract emails flying out" height="auto" style="border:0;display:block;outline:none;text-decoration:none;height:auto;width:100%;font-size:16px;" width="264" />
				</a>
			</td>
		</tr>
		<tr>
			<td align="center" style="font-size:0px;padding:8px 8px 0px;word-break:break-word;">
				<div itemprop="headline" style="font-family:Verdana, Geneva, Arial, sans-serif;font-size:18px;font-weight:700;letter-spacing:0;line-height:30px;text-align:center;color:#000001;">
					<a href="https://brandoncaples.com/2024/email-accessibility?utm_content=link-blog_body" target="_blank" style="font-weight:700; color:#000001; border-bottom: 2px solid #FFC857;">Email accessibility</a>
				</div>
			</td>
		</tr>
		<tr>
			<td itemprop="author" itemscope itemtype="https://schema.org/Person" align="left" style="font-size:0px;padding:8px 8px 0px;word-break:break-word;">
				<div itemprop="name" style="font-family:Verdana, Geneva, Arial, sans-serif;font-size:14px;font-weight:400;letter-spacing:0;line-height:20px;text-align:left;color:#000001;">
					Brandon Caples
				</div>
			</td>
			<td align="right" style="font-size:0px;padding:8px 8px 0px;word-break:break-word;">
				<time itemprop="datePublished" datetime="2024-09-23">September 23, 2024</time>
			</td>
		</tr>
		<tr>
			<td itemprop="description" align="left" style="font-size:0px;padding:8px 8px 0px;word-break:break-word;">
				<div style="font-family:Verdana, Geneva, Arial, sans-serif;font-size:14px;font-weight:400;letter-spacing:0;line-height:20px;text-align:left;color:#000001;">
					Enhancing accessibility ensures that your message makes your email campaigns more successful in the long&nbsp;run.
				</div>
			</td>
		</tr>
	</tbody>
</table>

Experience

Senior Email Developer

Promoted from Digital Media & Web Developer in June 2024

December 2019 – Present

Precept

Email Development

Increased deliverability by 6.12% and reduced code bloat
Modernized email development processes, improving accessibility and render consistency across ESPs
Streamlined the UTM tagging process and developed new tracking standards
Created a modular component library for building HTML email templates
Design and query complex audience segments using SQL
Built 800+ responsive and accessible emails
Launched and warmed a new email IP
Subject matter expert for Salesforce Marketing Cloud

Team Leadership

Train and mentor team members in technical skills, processes, and content management
Provide guidance to team members for project delivery and prioritization
Maintain process and technical documentation

Frontend Web Development

Design and develop page layouts and components for WordPress, Shopify, and other platforms
Maintain frontend code integrity, including testing and troubleshooting
Develop new web components for fundraising campaigns, including countdown timers and SVG animations
Update website content and ensure quality standards are met, including performance and accessibility
Build and update web forms and manage data submissions

Analytics & Data

Write SQL queries to automate data reporting
Transitioned six web properties to Google Analytics 4 (GA4), unified multiple siloed accounts
Streamlined the UTM tagging process and developed new tracking standards
Redefined how the organization tracks web engagement and wrote custom tracking scripts

Web Content Specialist

April 2018 – December 2019

Mercy Multiplied America

I maintained website code and content, designed page layouts, optimized websites for search engines, and managed digital ads.

Planned email campaigns, coded HTML emails, wrote email copy, and designed graphic assets
Created and maintained event registrations and donation forms
Revived a dead blog and developed its content plan for blog authors
Designed and developed new content directories for mercymultiplied.com

Digital Marketing Specialist

June 2017 – February 2018

Columbia Coatings, LLC

I managed all email marketing, created website content, designed marketing graphics, and trained new associates for phone sales.

Managed concept, design, and implementation of weekly email newsletter
Retouched product photos and collected customer product photos
Managed 4,000+ ecommerce products and general website performance
Wrote, directed, and edited product tutorial videos

Director of Client Communications, Deering Wealth Team

January 2016 – June 2017

Southwestern Investment Group

I designed and launched a new website, wrote for the financial blog, coordinated client events, managed social media, and designed business collateral.

Wrote and designed email communications, event collateral, website content, and blog posts
Designed and launched deeringwealthteam.com
Planned, coordinated, and executed client events and seminars
Engaged with clients to manage event participation and schedule financial meetings
Coordinated regulatory approval for public-facing materials

Marketing Director

August 2013 – January 2016

Batson Chiropractic Group

I wrote for blogs and the print newsletter, managed social media, and designed marketing collateral, among other duties.

Oversaw ~60% business growth over 2½ years
Increased monthly new patient average by 25.9% over previous two years
Grew Facebook following by 267%
Designed and launched nashvillebraincore.com
Automated the new patient intake process
Wrote wellness articles for blogs, newsletters, and other media
Planned and executed all events
Designed marketing collateral, including web content, flyers, mailers, newsletters, office interior posters, event materials, email graphics, billboards, etc.
Implemented, managed, and updated the in-house referral program
Developed email communication journeys

Senior Email Production Developer

Key skills that drive results

Deliverability

Technical Expertise

Leadership

Data-driven email production

Technical Proficiencies

Deliverability

Accessibility

Experience

Senior Email Developer

Email Development

Team Leadership

Frontend Web Development

Analytics & Data

Web Content Specialist

Digital Marketing Specialist

Director of Client Communications, Deering Wealth Team

Marketing Director

Certifications

Marketing Cloud Email Specialist

Email Marketer

Education

Bachelor of Arts: Organizational Communication for Consulting & Research, Minor: Marketing